Author Topic: General Opera News  (Read 164578 times)

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Offline Wendell_E

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Re: General Opera News
« Reply #760 on: April 08, 2018, 04:12:16 AM »
Did anyone see "Mozart in Coney Island", or rather, the Met's "Cosi fan tutte"?

A friend of mine got a ticket and was not particularly impressed, even less so by the call for donations at the interval.

I liked it better than I thought I would, but seeing it once was plenty.

Non-profits are always asking for money, and AFAIK, every Met "Live in HD" has included a request for contributions. It's brief, and necessary. I do wonder how many people who wouldn't give otherwise are inspired to do so, but it doesn't hurt to ask.
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Offline k a rl h e nn i ng

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Offline Cato

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Re: General Opera News: Young Adults Attending Operas!
« Reply #762 on: June 18, 2018, 02:45:05 PM »

The Wall Street Journal has an article about young European - and American adults - coming to hear operas:

Some excerpts:

...Opera is unexpectedly hip among many European young people. Through a series of innovative efforts, European cultural institutions like La Scala and the Paris Opera are attracting a younger set. La Scala’s longtime special season premieres in its Under30 program—with tickets at €20 ($23.22)—have proved to be wildly popular. The Paris Opera has introduced a similar program and in June debuted a “Phantom of the Opera” game that lets players roam through its historic venue. Membership in the youth chapter of the nonprofit Milano per la Scala foundation has risen by 60% since a new youth outreach coordinator was appointed last year.

Opera houses, ballet companies and orchestras in Europe and the U.S. face steep challenges in attracting younger audiences, and many are experimenting with new formulas to attract them. London’s Royal Opera is planning to expand its youth program next season. New York’s Metropolitan Opera in 2015 started Fridays Under 40 with performances paired with a pre- or post-performance event, at $100 for an orchestra seat...

“Attracting new and younger audiences is critical to the future of the Met, as it is for all other performing arts companies,” says Tim McKeough, a Met spokesman, adding that 3,000 tickets were sold through Fridays Under 40 for the 2017-18 season. More than 700,000 people attend performances at the Met every season....

...La Scala‘s youth and elderly attendance has increased by 30% over the past three years and now some 20% of the theater’s tickets are sold to these two age groups, says Alexander Pereria, the theater’s manager and artistic director. He points to a new program of hour-long, simplified matinee performances of classic operas he introduced for children and their parents.,,,


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