Yeah, it seems like their idea of creating something that "the entire family will enjoy" is to pack in as many irrelevant pop culture references for the adults and to balance it with a lot of fart jokes to keep the kids interested. The Disney/Pixar movies (esp. Ratatouille) seem to achieve the same end with charm alone.
Well, I've seen several 'young adult' romantic comedies recently (fortunately rentals that I never made it to the end, but which were recommendations by some reviewers) that involved a lot of scatological humor often w/ verbal & auditory 'flatus' references -

Maybe just 'grown up' kids?
However, I did see
Monsters vs. Aliens - enjoyed but no interest in a purchase - my last purchase of an animated film was
Ratatouille; next one will be
Up, when released - hmm, both Disney/Pixar -

