I love them both but in different ways. SW is more of a mythic story with character archetypes such as princesses, wizards, boyish heroes, scoundrel, arch villain, etc. It has superior music and appeals to my sense of the mythic like Oedipus or Odysseus. Star Trek is an allegory sci-fi with very fine score as well but not of as consistently high caliber as the SW franchise. ST is at its best as an allegory and weakest as action vehicle (Kelvin Timeline). Therefore, I prefer TOS and TNG (to a far lesser extent but still highly esteemed) and the movies. I'm not that in to the most recent series as they have too little in common with the elements that made the show great. I haven't yet seen Strange New Worlds but it will be judged compared to TOS and TNG.