Nothing isn't something, so it can't come in heaven/hell flavors, and scorn is appropriate. Scorn is the correct approach to ideologies that claim that believing hard enough establishes entities, but doesn't establish the "wrong ones", which must be the case or every Bizarro World kryptonite god is on the same footing! Of course, they are on the same banana peel of un-is-ness. That must be a bummer, all those fake "fake" gods are fake by the same reasoning that the "real" ones are fake. Best then not to put too high a profile on the mechanism if differentiating among them. Hey, I have an idea! Let's go one step beyond and make the difference between real and fake gods, real and fantasy neighborhoods in erewhon, itself a (heh!) Divine Mystery! The problem is solved, and we see no dilemma of this sort is beyond a liberal lathering of Profound Hogwash!
OK, this is fun and all, but I do have a serious objection to beliefs trading places with reasons to support them. That is, it makes mashed potatoes out of worldly epistemology, and that is important. Carving out exceptions for sheltered beliefs in ones truth procedures has no cutoff point. Some scientists and other intellectuals can keep 2 sets of books, one for beliefs, the other for what doesn't have to be believed to be true, but has to be found true to be believed IOW the constitution of the world as we find it. I accept this arrangement and it appears stable in some people and may offer comfort to them, but it massively enables every pseudo-scientific tendency in our culture.
There is only one "God". The various religions are merely different ways to get to him.
And "belief" is not the only alternative to reason. There is direct intellectual intuition:
http://www.sophia-perennis.com/philosophy/raison_intellection.htmhttp://www.studiesincomparativereligion.com/public/articles/The_Primacy_of_Intellection-by_Frithjof_Schuon.aspx Or in the words of Rumi:
Love has rosebowers amid the veil of blood; lovers have affairs
to transact with the beauty of incomparable Love.
Reason says, “The six directions are the boundary, and there
is no way out”; Love says, “There is a way, and I have many
times travelled it.”
Reason beheld a bazaar, and began trading; Love has beheld
many bazaars beyond Reason’s bazaar.
Many a hidden Mansur there is who, confiding in the soul of
Love, abandoned the pulpit and mounted the scaffold.
Dreg-sucking lovers possess ecstatic perceptions inwardly;
men of reason, dark of heart, entertain denials within them.
Reason says, “Set not your foot down, for in the courtyard
there is naught but thorns”; Love says, “These thorns belong to
the reason which is within you.”
Beware, be silent; pluck the thorn of being out of the heart’s
foot, that you may behold the rosebowers within you.
Shams-i Tabrızı, you are the sun within the cloud of words;
when your sun arose, all speech was obliterated.